Brands are working with more content creators across various platforms these days. Clear and simple guidance often leads to content that fits expectations. Giving the right direction without being too rigid is part of the process. These steps are usually discussed early on, especially if a UGC content agency is part of the collaboration.
Share the product naturally
Influencers are usually asked to present products in everyday situations. The tone and feel are meant to appear relaxed, like a casual post rather than a scripted ad. Brands often suggest general settings, such as using skincare in a morning routine or wearing apparel during daily activities.
Stay on message without script
While scripted content is sometimes used, UGC is usually more effective when influencers use their own words. Brands can provide short phrases or points to include, such as the product’s benefit or where it is available. Influencers then work these into their usual speaking or posting style.
Include specific brand elements
Visual elements are often shared in advance. This may include product placement, brand colours, packaging, or other items to show on screen. Simple things like ensuring the label is clear or a logo is visible fall under this instruction.
Stick to agreed timelines
Content campaigns are usually planned with set dates. Influencers are asked to deliver their content by a certain deadline. This gives time for review and changes before posting. Some brands might also set a specific post date and time.
Mention or tag the brand
A small but often essential instruction is to tag the brand’s account or use a specific hashtag. This allows posts to be easily found and tracked. Brands may provide exact tags and captions to copy or ask for simple brand mentions.
Avoid certain topics or claims
Guidelines often include what not to do. This may relate to claims about health, comparisons with competitors, or sensitive subjects. Keeping the message clear of these points reduces the chance of issues later.
Send content for review if necessary
Some collaboration includes a review step before posting. Influencers are told to share their draft content with the brand or agency. Minor edits might be requested, such as sound adjustments or clearer visuals.
